Product pages are where ecommerce SEO wins or loses. Here are the 8 things I check on every audit. **1. Title tag formula** Most winning product page title tags follow this pattern: [Product Name] |
Posting this because it took us three months to diagnose and I want others to find this faster. **Symptom:** ~4,000 product pages submitted in sitemap, only ~1,600 indexed. Coverage report showed 'Di
Faceted navigation (the filter system on ecommerce sites) is one of the biggest crawl budget killers I see. A site with 5,000 products and even modest filtering can generate millions of URLs. Most of
Every week there are probably dozens of websites mentioning your brand, product or founders by name — without linking back to you. Converting these into links has the highest success rate of any lin
Starting this thread as a place for new members to introduce themselves and for the community to get to know each other. I will start: I am an SEO consultant based in London, primarily working with S
I will share mine: that correlations in SEO are not causation. For the first two years of my career, I made dozens of changes to client sites based on patterns I noticed: 'clients with more internal
Legal SEO is one of the most competitive niches in search. Average CPCs for legal terms exceed £20 in the UK. Here is how we got a mid-sized law firm competing against Magic Circle firms organically.
Six months ago, about 40% of our informational queries were being answered directly in Google AI Overviews without anyone clicking through. Instead of fighting it, I decided to optimise for it. Here'
GBP suspension is one of the most stressful things that can happen to a local business client. Here is everything I know about it from handling about 12 suspensions over the past three years. **Types
Interaction to Next Paint (INP) officially replaced First Input Delay (FID) as a Core Web Vitals metric in March 2024. I have been auditing sites since then and the majority of 'passing' sites I see a
After running GEO audits for about 20 clients over the past eight months, I have settled on a repeatable checklist. Sharing it here because I could not find anything like this when I started. **Entit
This client came to me with a Google Business Profile that had been ignored for two years. The business was legitimate, had good reviews from actual customers, but was barely visible in the local pack
I have been studying Generative Engine Optimisation for about a year now and the single biggest mistake I see practitioners make is treating it as a refresh of traditional SEO. It is not. **What SEO
Starting SEO can be overwhelming — there is so much information, and a lot of it is contradictory or outdated. Here is the path I would follow if I were starting today. **Months 1–2: Foundations*
This is a recovery case study, not a success story from the start. The client had been hit hard by the 2023 Helpful Content Update and came to us eight months after the initial traffic drop. **The da