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Complete beginner to SEO: the honest 6-month learning path
Starting SEO can be overwhelming — there is so much information, and a lot of it is contradictory or outdated. Here is the path I would follow if I were starting today.
**Months 1–2: Foundations**
Do not buy any courses yet. Start with Google's own documentation:
- Google Search Essentials (previously Webmaster Guidelines)
- The official Google SEO Starter Guide
- Google's How Search Works documentation
These are free, authoritative, and contain the fundamentals that everything else builds on. Take notes. If something is unclear, search for an explanation on Ahrefs Blog or Moz.
**Month 2–3: Learn one tool deeply**
Pick one SEO tool and learn it properly. Google Search Console is free and essential. Learn to read every report before touching a paid tool. For your first paid tool, Semrush and Ahrefs both offer free tiers with limited usage — sufficient to learn with.
**Month 3–4: Work on a real site**
Abstract learning only gets you so far. You need a site to practice on. It can be a personal blog, a local business you help for free, or a test site you create. Apply what you learn immediately. The goal is to see the cause-and-effect of real changes in a real search console.
**Month 5–6: Specialise provisionally**
SEO is broad. Technical, content, local, ecommerce — pick the area that excites you most and go deep. Read everything on that subtopic. Follow practitioners in that area. Try to solve one real problem in that area well.
**One warning:** Avoid anyone promising fast results, secret tactics or guarantees. Foundational SEO is unsexy but it works. The shortcuts almost always lead backwards.
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