Discussion g/ecommerce-seo 5d ago

@jamal_ranks

Product pages are where ecommerce SEO wins or loses. Here are the 8 things I check on every audit. **1. Title tag formula** Most winning product page title tags follow this pattern: [Product Name] | [Key Attribute] | [Brand]. Avoid jamming in every keyword — pick the most commercial one. **2. Unique product descriptions** Manufacturer descriptions are on 10,000 other sites. Duplicate content at scale is a real problem. Even a unique 100-word introduction above the manufacturer desc makes a difference. **3. Review schema** Product reviews with aggregateRating schema get star ratings in SERPs. This alone can increase CTR by 15–25%. If you have reviews and no schema, you are leaving clicks on the table. **4. Breadcrumb schema** Helps Google understand your site hierarchy and generates breadcrumb-style URLs in SERPs rather than the full URL string. **5. Canonical handling for variants** Size/colour variants should canonical to the main product page unless each variant has distinct search demand and unique content. **6. Out-of-stock handling** Do not 404 out-of-stock pages. Keep them indexed, add schema `availability: OutOfStock`, suggest alternatives. Pages with backlinks and authority should never be deleted. **7. Image alt text** Descriptive alt text (not keyword-stuffed, actually descriptive) improves image search visibility and accessibility. Often completely ignored on product images. **8. Internal linking from category to product** Every product should be reachable within 3 clicks from the homepage. Deep pages that are only accessible through pagination rarely rank well.

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