Discussion g/link-building 1mo ago

@mei_links

I know link building posts with big numbers tend to be vague on specifics, so I am going to be unusually specific here. **The campaign:** We created an original data study on remote work salary differences by city, using public datasets from BLS, LinkedIn Salary and Glassdoor. The study compared 30 cities and included a usable tool where you could compare your current salary vs cost of living. **Total cost:** ~£3,200 (data analyst time + PR outreach tool subscription + copywriter) **Outreach approach:** - Identified 180 journalists who had previously covered remote work, salary or tech workforce stories - Personalised the pitch with a specific data point relevant to their beat (e.g. pitched the NYC angle to NYC-focused journalists) - Followed up once, 5 days after initial pitch - Offered exclusivity to 3 Tier 1 publications, staggered by 48 hours **Results:** - 47 links total - 11 from DA60+ publications - 4 from national news outlets - 32 from industry and regional publications - Estimated equivalent PR value: ~£42,000 **What made it work:** 1. Original data (not a survey of 200 people — actual public dataset analysis) 2. A tool that journalists could point readers to 3. Multiple data angles so different journalists could find their own story in it The link-worthy asset has to be genuinely useful or genuinely surprising. Mediocre studies get ignored.

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