Discussion g/link-building 8d ago

@dan_seo

Every week there are probably dozens of websites mentioning your brand, product or founders by name — without linking back to you. Converting these into links has the highest success rate of any link building outreach I do, typically 20–35% conversion vs 2–5% for cold link requests. **Why it works:** The author already likes you enough to mention you. You are not asking them to do something new — you are asking them to make something they already wrote more useful for their readers. **How to find unlinked mentions:** 1. **Google Alerts** — Set up alerts for: brand name, product name, CEO/founder name, any trademarked phrases. Free but noisy. 2. **Ahrefs Content Explorer** — Search for your brand name, filter by 'Highlight unlinked'. Shows all pages mentioning you without a link. Best paid option. 3. **Semrush Brand Monitoring** — Similar functionality, good if you are already in the Semrush ecosystem. **The outreach email (keep it short):** > Hi [Name], noticed you mentioned [Brand] in your piece on [Topic] — thanks for the mention! If it would be useful for your readers, we'd be happy for you to link to [specific page]. No worries if not, just thought I'd flag it. **What to avoid:** - Do not over-explain why a link would benefit *you* - Do not mention domain authority or SEO - Do not send to news outlets with editorial policies against adding links to published pieces Run this audit monthly. It compounds.

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