SEOGEO360
Documentation.
Complete guide to installing, using, and getting the most from every SEOGEO360 feature. Use the sidebar to navigate by topic.
Installation
SEOGEO360 installs in a single click from the Chrome Web Store. No account, no configuration, and no API keys are required to start scanning.
- Open Chrome and visit the Chrome Web Store
- Search for SEOGEO360 or click the direct link
- Click Add to Chrome → Add Extension
- The SEOGEO360 icon appears in your Chrome toolbar
- Navigate to any web page and click the icon — your first scan runs immediately
Supported Browsers
- Google Chrome 88+ (recommended)
- Microsoft Edge (Chromium-based)
- Brave, Arc, Opera — any Chromium-based browser
- Desktop only — Chrome for mobile does not support extensions
Your First Scan
After installation, navigate to any publicly accessible web page and click the SEOGEO360 icon. The scan completes in 2–4 seconds.
- Content extraction — 60+ signals are read from the rendered page: headings, schema markup, links, images, meta tags, and performance data
- Score computation — AI Visibility Score and GEO Score are calculated locally in the extension
- Results display — Scores, Quick Wins, and all breakdowns appear in the popup
- Scan recorded — If you are signed in, the scan is logged to your account dashboard
What cannot be scanned
- Chrome internal pages (chrome://, chrome-extension://)
- New Tab page and browser settings
- Pages that block content scripts via Content-Security-Policy
- PDFs opened in the browser
Understanding Scores
SEOGEO360 produces two primary scores for every page:
| Score | Range | What it measures |
|---|---|---|
| AI Visibility Score | 0–100 | How likely this page is to be cited by AI engines (ChatGPT, Perplexity, Gemini, AI Overviews) when answering relevant queries |
| GEO Score | 0–100 | How well the page is optimised for Generative Engine Optimisation — structured answers, direct definitions, FAQ schema, entity clarity |
Score Labels
| Range | Label | Meaning |
|---|---|---|
| 85–100 | AI-Optimized — Citation Ready | Strong signals across all components. High probability of being cited. |
| 70–84 | AI-Ready | Well-optimised with specific improvable gaps. |
| 55–69 | Needs Optimization | Significant gaps in 2–3 components. Moderate citation probability. |
| 0–54 | Not AI-Optimized | Unlikely to be cited in AI answers for competitive queries. |
Plans & Scan Limits
Scan limits reset on the 1st of every calendar month. Limits are tracked per account — signing in links your scans to your profile.
| Plan | Scans / Month | Price |
|---|---|---|
| Free | 15 | $0 |
| Pro | 300 | $19/mo or $15/mo (annual) |
| Agency | Unlimited | $49/mo or $39/mo (annual) |
Your current scan usage is shown in the extension header badge (e.g. "12 / 15 scans"). The count decrements immediately after each scan and is saved locally so it persists when you close and reopen the popup.
AI Visibility Score Free
The AI Visibility Score is a 0–100 metric calculated from five weighted components that model how AI search engines evaluate and cite web content.
AI Score = (RR × 0.30) + (CP × 0.20) + (SO × 0.20) + (GA × 0.20) + (TA × 0.10)
RR — Retrieval Readiness (30%) Topic coverage, entity density, content depth
CP — Citation Probability (20%) Domain authority signals, schema validity, reference clarity
SO — Structural Optimisation (20%) Direct answer intro, FAQ schema, heading hierarchy
GA — GEO Alignment (20%) Per-engine probability (ChatGPT, Perplexity, AI Overviews)
TA — Technical Accessibility (10%) HTTPS, crawlability, page speed, mobile usability
AI Visibility Breakdown panel
Click "AI Visibility Breakdown" in the extension to see a per-component breakdown with individual scores and the specific signals driving each one. Each component shows a progress bar and the top 2–3 signals you can act on immediately.
GEO Weighted Breakdown Free
The GEO Breakdown shows per-engine citation probabilities for ChatGPT, Google AI Overviews, Perplexity, and Gemini. Each engine has different weighting preferences:
- ChatGPT — favours authoritative citations, external links, author expertise signals
- Google AI Overview — heavily weighted on structured data, FAQ schema, E-E-A-T
- Perplexity — prefers pages with direct factual answers, statistics, and clear headings
- Gemini — favours comprehensive content, entity-rich pages, and Google-indexed properties
The GEO Score is the weighted average across all four engines. The breakdown shows which engines your page is strongest and weakest for, so you can prioritise optimisation for the platforms your audience uses most.
Top 3 Quick Wins Free
The Quick Wins card appears at the top of every scan result and shows the three highest-impact fixes specific to the page you just scanned. Each fix is tagged as GEO, SEO, or TECH and ordered by estimated impact score (0–100).
Quick Wins are generated from the actual page data — they are not generic advice. For example if your page is missing FAQ schema and has no direct answer in the first paragraph, those specific gaps will appear as wins, not a generic "add schema" tip.
AI Readiness Panel Free
The AI Readiness Panel has two tabs:
LLM Ranking Signals tab
Shows the 12 key signals that AI language models use to rank and cite content. Each signal is shown as pass/fail with the specific value detected on the page. Signals include: direct answer in opening paragraph, FAQ schema, authoritative citations, heading hierarchy, entity density, definition chunks, and more.
AI Audit tab
A detailed audit of how AI engines would process the page. Shows which content chunks are extractable, how well the page answers common user intents, and specific content gaps. Use this tab to understand exactly what changes would move your score from Needs Optimization to AI-Ready.
E-E-A-T Analysis Free
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the signals Google and AI engines use to evaluate content quality and credibility.
| Signal | What SEOGEO360 detects |
|---|---|
| Experience | First-person language, case study mentions, original research signals, "I tested" / "in my experience" phrases |
| Expertise | Author byline, credentials mentioned, professional terminology density, citation of authoritative sources |
| Authoritativeness | External links to authoritative domains, mentions by brand name, schema author markup |
| Trustworthiness | HTTPS, privacy policy link, contact information, review schema, publication and update dates |
Each of the four dimensions shows a score (0–100) with the specific signals detected and missing on the page.
Page Snapshot Free
The Page Snapshot gives a complete picture of on-page signals in a single view. It covers 25+ metrics including:
- Title & Meta — character count with traffic-light scoring (green = optimal, amber = borderline, red = too short/long)
- Word count & Paragraphs — total words and paragraph count
- Internal / External links — counts with anchor text diversity score
- Headings — H1/H2/H3 counts, H1 uniqueness check
- Images — total images, WebP adoption percentage
- Brand mentions — how many times the brand name appears
- Stats / Data references — count of numbers, percentages, and statistics cited
- Search intent — classified as Informational, Commercial, Transactional, or Navigational
- Featured Snippet probability — likelihood of triggering a Featured Snippet
- Target audience — detected audience profile (B2B, B2C, technical, beginner etc.)
- Entities detected — named entities extracted (people, places, products, organisations)
- Technical signals — HTTPS, canonical tag, noindex, robots meta, page type
SERP & AI Feature Signals Free
This panel shows the probability of the page triggering specific SERP and AI features based on the signals detected:
- Featured Snippet — probability score based on direct answer structure, heading format, and query match
- AI Overview (Google) — likelihood of being included in Google's AI Overview for relevant queries
- People Also Ask — probability of triggering PAA boxes based on question headings and FAQ schema
- Knowledge Panel signals — Organisation/Person schema that could trigger knowledge panels
- Rich Results eligibility — which rich result types the page's schema qualifies for
Content Format & Chunk Analysis Free
This section shows two layers of analysis:
Content Format Detection
Automatically classifies the page into one or more of 14 content formats: Blog Article, Product Page, Guide, FAQ, HowTo, Comparison, Explainer, List-Based Content, Review, Direct Answer, Table Content, Schema Markup, Question-Based Sections, and Standard Informational Page.
Content Chunk Analysis
AI engines extract "chunks" — self-contained blocks of text that directly answer a specific query. SEOGEO360 checks for 8 chunk types that AI models prefer:
| Chunk Type | Why it matters |
|---|---|
| Definition Chunk | 40–60 word definition AI can quote directly for "What is X?" queries |
| List Chunk | Bullet list AI can summarise as key points |
| Step-by-Step Chunk | Numbered process for procedural queries — highest AI extraction rate |
| Comparison Chunk | Clear contrast between two options for comparison queries |
| Statistics Chunk | Data points AI can cite as evidence |
| FAQ Chunk | Q&A format AI extracts for question-based queries |
| Use Case Chunk | Real-world examples AI uses to contextualise answers |
| Summary Chunk | Concise conclusion AI extracts as the citation snippet |
Pages with 6+ chunk types appear in AI Overviews 2.4× more often than pages with fewer than 4.
Schema & Structured Data Detection Free
SEOGEO360 detects 20+ schema types including @graph wrappers used by Yoast SEO, RankMath, and Schema Pro. Detected schemas are shown with their type, key properties present, and a quality rating.
Supported schema types: Article, BlogPosting, FAQPage, HowTo, Product, Review, AggregateRating, Organization, Person, LocalBusiness, BreadcrumbList, WebSite, WebPage, ItemList, Event, Recipe, Course, VideoObject, ImageObject, SoftwareApplication, and more.
PageSpeed Performance Free
PageSpeed data is fetched from the Google PageSpeed Insights API and shows real-world performance metrics for Desktop and Mobile separately. Use the Desktop / Mobile toggle to switch between both.
Metrics shown:
- Performance Score (0–100) — Google's composite score
- LCP — Largest Contentful Paint (load speed)
- FID / INP — Interaction to Next Paint (interactivity)
- CLS — Cumulative Layout Shift (visual stability)
- FCP — First Contentful Paint
- TTFB — Time to First Byte
The Technical Issues panel below PageSpeed lists specific issues identified by the PSI API with recommendations for each.
Local Search Insights Free
The Local Search Insights panel analyses the scanned page for local SEO signals that AI engines use when answering "near me" and location-specific queries. It detects 13 signals and generates a Local SEO Score (0–100).
Signals checked: LocalBusiness schema, NAP (Name/Address/Phone), phone number format, city/suburb mention, opening hours, Google Maps link, reviews/ratings, directions text, service area, FAQ schema, price range, HTTPS, breadcrumbs.
The panel also generates Local Content Opportunities — specific pages you should create based on what is missing (e.g. "Create a 'Services in [City]' page" if no city mention is detected) and Priority Optimisations — the top 4 fixes ranked by impact.
SEO GEO Conversion Funnel Free
The Conversion Funnel section detects which funnel stage the scanned page targets — TOFU (Top of Funnel), MOFU (Middle), or BOFU (Bottom) — based on content signals, intent classification, and word count.
For each funnel stage, the panel shows:
- SEO goal (e.g. "Build Visibility" for TOFU)
- GEO goal (e.g. "Win snippet spots in AI answers")
- Recommended content strategy tags
- Traffic, conversion, and intent metrics
All three funnel stages are always shown so you can compare your current page's stage against what you might build for other stages.
Competitor URL Comparison Pro
Enter any competitor URL in the input field and click Analyse. SEOGEO360 opens a background tab, scans the competitor page, closes the tab, and returns a side-by-side score comparison in under 10 seconds.
The comparison shows:
- AI Visibility Score — your page vs competitor
- GEO Score — your page vs competitor
- Per-component breakdown (RR, CP, SO, GA, TA) with gap analysis
- Specific signals your competitor has that you are missing
Hub & Content Cluster Planner Pro
The Hub & Cluster Planner generates a complete topical authority architecture for the scanned page's topic. It detects whether the page is a Hub (pillar) or Cluster (spoke) page and builds a cluster plan from the page's vocabulary, headings, and intent.
What the planner generates
- Hub page title — optimised pillar page title for the core topic
- 10 cluster pages — specific subtopic articles with suggested URL slugs, intent tags, and whether the subtopic already exists on your site
- Internal linking strategy — anchor text recommendations for Hub→Cluster and Cluster→Hub links
- Build checklist — 7-step checklist showing how complete your current cluster architecture is
- Topical Authority Score — 0–100 score for how well the current page establishes topical authority
Content Opportunities & Keyword Intelligence Pro
After scanning, this section generates keyword clusters, alternative title ideas, and topical authority recommendations based on the page's detected topic and intent. It surfaces:
- Missing subtopics the page should cover to compete with AI-cited pages
- Keyword clusters grouped by intent (informational, commercial, transactional)
- Title alternatives optimised for AI citation
- Related entity gaps — entities your competitors mention that you do not
CRO Insights & Recommendations Pro
CRO (Conversion Rate Optimisation) Insights are generated based on the detected funnel stage of the scanned page. The recommendations are specific to TOFU, MOFU, or BOFU pages rather than generic advice.
Examples of stage-specific recommendations:
- TOFU page — Add an email capture with a content upgrade; ensure the page has a clear next-step CTA that moves readers into MOFU
- MOFU page — Add a comparison table; include a demo or free trial offer above the fold
- BOFU page — Add testimonials with specific results; include pricing anchoring; add an urgency element
Schema Generator Free
The Schema Generator detects which schema types are missing from the scanned page and relevant to the content type, then generates complete JSON-LD code for each type — pre-populated with real values from the page where possible.
How to implement generated schema
- Click ⚡ Generate next to any schema type in the Schema Generator panel
- Review the generated JSON-LD in the modal — check all placeholder values marked
[replace this] - Click 📋 Copy to Clipboard
- Paste into your page's
<head>section inside a<script type="application/ld+json">tag - Re-scan the page to confirm the schema is detected and valid
Supported schema types
Article, BlogPosting, FAQPage, HowTo, Product, Review, AggregateRating, LocalBusiness, Organization, Person, BreadcrumbList, WebSite, Event, Course, VideoObject, Recipe, SoftwareApplication, and more — 15+ types total.
PDF & Excel Export Pro
Export scan results as a formatted PDF report or structured Excel spreadsheet. Files are downloaded directly to your device — no data is sent to any server during export.
PDF Report
The PDF report includes: AI Visibility Score breakdown, GEO Score breakdown, per-engine citation probabilities, E-E-A-T analysis, on-page signals summary, Quick Wins, and a technical audit. The report header uses your logo uploaded at Appearance → SEOGEO360 Logo in the WordPress admin (Agency plan: white-label with your own branding).
File name format: SEOGEO360_AI-Visibility-Report_domain.com_2026-03-19.html. Open the file in Chrome and press Ctrl+P → Save as PDF to get a true PDF.
Excel Export
The Excel export contains all scan data in structured rows — useful for client reporting, tracking scores over time across multiple pages, or importing into your own reporting tools.
File name format: SEOGEO360_AI-Visibility-Data_domain.com_2026-03-19.xls
Your Account & Plans
To access your account, scan history, and plan details — visit seogeo360.com/dashboard or click Sign In in the extension header.
Your dashboard shows:
- Current plan and scan usage this month
- Scan history — last 10 pages with AI and GEO scores
- Most scanned domains with average scores
- 30-day activity chart
- Quick links to upgrade, billing, and support
Billing & Cancellation
All payments are processed by Lemon Squeezy — a trusted Merchant of Record. Your card details are never stored on our servers.
Upgrading
Click Unlock Pro in the extension or visit the Pricing page. After payment, your account upgrades automatically within 30 seconds via webhook. Re-open the extension and sign in to activate Pro features.
Annual billing
Switch to annual billing for a 20% discount — Pro at $15/mo ($180/year), Agency at $39/mo ($468/year). Switch at any time from your billing portal.
Cancellation
Cancel at any time from your dashboard → Billing & Invoices → Cancel subscription. You keep access until the end of the current billing period. No fees, no questions asked.
Refunds
Cancel any time from your billing portal. Email help@seogeo360.com within 14 days for a full refund.
Permissions Explained
SEOGEO360 requests five permissions. Here is exactly why each is needed:
| Permission | Why it's needed |
|---|---|
activeTab | Read the active tab to inject the analysis script. Only activates when you click the extension icon — not on background tabs. |
scripting | Inject content.js into the active tab to extract page signals from the DOM. |
storage | Save your scan quota count, settings, and auth state in Chrome's local storage on your device. No data leaves your browser. |
tabs | Open a background tab for Competitor URL Comparison (Pro only). The tab is closed automatically after analysis. |
downloads | Save PDF and Excel export files to your Downloads folder (Pro only). |
Scoring Formula Reference
Full formula breakdown for the AI Visibility Score and its five components:
AI Score = (RR×0.30) + (CP×0.20) + (SO×0.20) + (GA×0.20) + (TA×0.10)
RR (Retrieval Readiness):
= (TopicCoverage×0.40) + (EntityDensity×0.30) + (ContextualDepth×0.30)
CP (Citation Probability):
= (DomainAuthNorm×0.30) + (SchemaValidity×0.30) + (ReferenceClarity×0.40)
SO (Structural Optimisation):
= (DirectAnswerScore×0.30) + (HeadingHierarchy×0.30) + (ContentChunking×0.40)
GA (GEO Alignment):
= (ChatGPT×0.25) + (AIOverview×0.30) + (Perplexity×0.25) + (Gemini×0.20)
TA (Technical Accessibility):
= (HTTPSScore×0.20) + (MobileScore×0.30) + (SpeedScore×0.30) + (CrawlScore×0.20)
GEO Score = (DirectAnswer×0.25) + (StructuredData×0.20) + (QueryMatch×0.20)
+ (AuthoritySignals×0.15) + (ContentFreshness×0.10) + (EntityCoverage×0.10)
Changelog
v1.0 — March 2026
- Initial public release on Chrome Web Store
- AI Visibility Score with 5-component breakdown
- GEO Weighted Breakdown with per-engine probabilities
- Top 3 Quick Wins card
- E-E-A-T Analysis
- Content Format & Chunk Analysis
- Schema Detection (20+ types) and Schema Generator (15+ types)
- PageSpeed Performance (Desktop + Mobile)
- Local Search Insights with real-time URL analysis
- SEO GEO Conversion Funnel
- Pro: Competitor URL Comparison
- Pro: Hub & Content Cluster Planner
- Pro: CRO Insights
- Pro: PDF & Excel Export
- User dashboard at seogeo360.com/dashboard
- Scan quota tracking (Free: 15/mo, Pro: 300/mo, Agency: unlimited)